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Purpose: This study bridges the gap between sensory marketing and the use of the internet of things (IoT) in upscale hotels. This paper aims to investigate how stimulating guests' senses through IoT devices influenced their emotions, affective experiences, eudaimonism (well-being), and ultimately, guest behavior. The authors examined the potential moderating effects of gender. Design/methodology/approach: Research conducted comprised an exploratory study, which consisted of interviews with hotel managers (Study 1) and an online confirmatory survey (n = 357) among hotel guests (Study 2). Findings: The results showed that while the senses of smell, hearing and sight had an impact on guests' emotions, the senses of touch, hearing and sight impacted guests' affective experiences. The senses of smell and taste influenced guests' eudaimonism. The sense of smell had a greater effect on eudaimonism and behavioral intentions among women compared to men. Research limitations/implications: This study concentrated on upscale hotels located in Europe. Further research may explore the generalizability of the findings (e.g. in other cultures, comparison between high-end and low-end hotels). Practical implications: Managers of upscale hotels should apply congruent sensory stimuli from all five senses. Stimuli may be customized ("SoCoIoT" marketing). IoT in hotels may be useful in the aftermath of the COVID pandemic, as voice commands help guests avoid touching surfaces. Originality/value: IoT can be applied in creating customized multi-sensory hotel experiences. For example, hotels may offer unique and diverse ambiances in their rooms and suites to improve guest experiences. (PsycInfo Database Record (c) 2023 APA, all rights reserved)
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The outbreak of the Covid-19 pandemic and the introduction of Society 5.0 by the Japanese gov-ernment in 2019 have resulted in significant changes to consumer behavior. The aim of this research is to examine the impacts of consumption value on customers' behavioral shifts. Further-more, quantitative methods were used with a sample of 344 respondents, and data analysis using the structural equation model with the Lisrel 8.72 application. The stages in the structural equation analysis of this model are: development of theoretical models, development of path diagrams, conversion of path diagrams to structural equations, selecting input matrices and types of esti-mates, identifying models, assessing goodness of fit criteria, and interpreting results. The results obtained showed that consumers' attitudes and habits toward utilizing meal delivery applications can be influenced by factors such as their social, conditional, emotional, epistemic, and functional values. In the use of food delivery applications, consumers are not only interested in tangible benefits, but also in less tangible benefits, such as information provided by businesses. © 2023 by the authors;licensee Growing Science, Canada.
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Massive open online courses (MOOC) have become important in the learning process and have been adopted in higher education, especially during the COVID-19 pandemic. However, few studies investigated MOOC continuance intention (CI) for arts disciplines. Thus, an integrated framework was proposed based on the expectation-confirmation model (ECM) and value-software-hardware-design system perception framework, focusing on the exploration of the potential factors of MOOC CI for art education taking music education as the context. A questionnaire-type survey was used, and responses from university students were analyzed using partial least squares structural equation modeling. The findings reveal that perceived music familiarity (PMF), perceived emotional value (PEV), and perceived user interface design (PUID) positively influence music MOOC CI. In addition, expectation-confirmation factors (i.e. confirmation, perceived usefulness of individual learning, and satisfaction) not only considerably affect CI but also play partially mediating roles between music MOOC CI and perception factors (i.e. PMF, PEV, and PUID). Accordingly, the ECM is extended in the music MOOC context. Moreover, the results reveal that personality traits fail to moderate CI, which denotes no significant difference across groups. The findings present several implications for researchers and practitioners in the MOOC, music and arts education, and learning system design in the context of higher education.
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Increased online shopping worldwide, even during the COVID-19 pandemic, has increased the need for more research to understand factors influencing its adoption and use by customers. The current research aims to investigate the influence of perceived value on customer intention to use online shopping in Palestine. A 200-Palestinian online shopper survey has been implemented. A theoretical framework has also been developed where perceived value is measured using four dimensions: social, functional, emotional, and epistemic. To analyze the collated data, the structural equation modeling is suitably conducted. The results show that all perceived value dimensions have positively influenced customer’s intention to use online shopping. Largely, the current work shows that emotional value is the most significant dimension. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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Purpose>The growing numbers of Muslims visiting halal destinations motivated this study to explore halal destination attributes and revisit intention. This study aims to investigate how halal destination attributes affect destination attractiveness. Hence, it identifies the influence of halal destination attributes on perceived value, including functional and emotional value. It also verifies the effect of destination attractiveness on both functional value and emotional value. Finally, this framework verifies the effect of functional value and emotional value on revisit intention.Design/methodology/approach>This study collects data from visitors who have visited a halal destination located in three cities of Central Java Province in the past two years (2019–2020) using purposive sampling methods. A total of 314 respondents participated in this study and the data are analyzed by using structural equation modeling.Findings>The result showed that halal destination attributes positively and significantly impact destination attractiveness. Moreover, halal destination attributes positively and significantly affect both functional and emotional value. Destination attractiveness positively and significantly affects functional value, as well as emotional value. Concerning the effect of functional value and emotional value on revisit intention, only emotional value positively and significantly affects revisit intention while functional value does not.Originality/value>This study contributes to city tourism by elucidating halal destination attributes based on the means-ends theory. The results of this study reported the importance of halal destination attributes and the role of halal destination attractiveness and emotional value in enhancing Muslim travelers’ revisit intention to halal destination.
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Purpose>In the pandemic time, many local governments in China issue mobile coupons to citizens in order to boost economy via stimulating consumption. This study examines value drivers for consumers to use government issued mobile coupons (GIMCs), which differ from traditional ones issued by retailers, during the pandemic time in mainland China.Design/methodology/approach>Content analysis of 148 posts and 388 comments from Sina Weibo were performed to identify value-related antecedents of GIMCs' usage by consumers. Then, drawing on extant literature and based on the variables extracted from content analysis, a conceptual model was proposed addressing the determinants of value perceptions which motivate consumers to acquire and redeem GIMCs. A questionnaire survey was conducted among 510 citizens who used government issued m-coupons to verify hypotheses.Findings>The research findings show that functional value (driven by economic benefits, convenience and relevance), emotional value (driven by trustworthiness, competition and altruism) and social value (driven by social norms and social recognition) positively shape consumer's attitude toward GIMCs and their intention to use GIMCs. Also, it is found that functional value and attitude link is enhanced by consumer's utilitarian shopping motivation and weakened by hedonic shopping motivation. Hedonic shopping motivation enhances the relationship between emotional value and attitude.Originality/value>This research contributes to the theory development of coupon promotional tool by focusing on m-coupons issued by government (instead of retailers) under the pandemic background. Besides, it provides managerial insights for local authorities to design effective GIMCs policies.